Skechers has opened the doors to a new Times Square flagship located on the famed bow tie on West 44th Street.
The new location offers more than 2,400 square feet of sales space and a new, modern design featuring black granite-tiled floors, large-scale graphics and state-of-the-art audio/video presentations. The store will also offer mobile pay options, enabling customers to purchase product throughout the store.
“This amazing new store is a perfect reflection of our brand’s incredible year,” said Michael Greenberg, president of Skechers. He explained that the brand had a record third quarter, during which the company-owned store sales increased by more than 20 percent.
“As an international brand, we felt we could increase the company’s success and growth with two Skechers retail locations in Times Square– one of the highest-traffic destinations on the planet. This store is a terrific opportunity to double our presence among the hundreds of thousands of tourists and residents who visit this iconic New York destination every day.”
In addition to the midtown Skechers locations on Fifth Avenue and 34th Street, the new Times Square store brings the total worldwide store count to more than 1,250, including more than 500 company-owned locations.