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Why the Popularity of the Sneaker Drop is Really Just a Cry for Freshness

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The sneaker drop model may have a fun, streetwear-themed reputation—but the reality is the distribution method, which ditches seasons for regular but flexible releases, is growing in clout among more than just sneakerheads. To understand the sneaker drop is to understand niche retail. The benefits of exclusivity are well-known, Nike and Adidas already carefully control…

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