Sports Authority announced the launch of its new BodyFit Personal Training app, which gives customers access to more than 100 fitness training videos and guidance on how to use BodyFit equipment.
The app is a free personal training platform that offers original exercise videos guided by fitness instructor Laura Wilson. The BodyFit line is made for athletes of all levels and focuses on three categories: activating, training and recovery. Every product in the line falls into one of the three activity categories and has corresponding videos.
Stephen Binkley, executive vice president and chief merchandising officer at Sports Authority said, “We are thrilled about the launch as it complements our newly redesigned BodyFit fitness accessory line, making fitness more accessible than ever to our customers.”