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Stadium Goods Expands Focus on Original Apparel With Renovated SoHo Store

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Stadium Goods is doubling down on both brick-and-mortar retail and its in-house apparel brand, Stadium. The sneaker and streetwear marketplace opened its renovated New York City flagship Wednesday. The expanded store’s 2,860 square feet “significantly” increases the space reserved for its streetwear brand Stadium—including the new Stadium 2 collection—and introduces a so-called “sock bar” and…

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