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Study Finds Half of Omnichannel Retailers Offer Free Return Shipping Despite Rising Costs

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Free shipping is standard practice for omnichannel retailers looking for a bite out of Amazon’s market share. Now, offering returns at no extra cost has become de riguer, too.

According to the National Retail Federation’s (NRF) first-ever Omnichannel Retail Index, a report that examined the strategies of 120 retailers across multiple categories, half of those surveyed offer free return shipping—despite the higher costs that come with doing so.

Read more at Sourcing Journal.

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