Target announced that it will soon offer more inclusive sizing in women’s footwear, expanding its wide-width footwear penetration to nearly a third of its overall assortment.
On Tuesday, the retailer released a statement that revealed its plans to embrace a more size-inclusive assortment overall.
“This fall, we’ll be introducing more than 100 new styles to our women’s wide-width assortment and will continue to expand options across kid’s and men’s departments, too,” the retailer said. “We’ve made enormous strides over the last year in expanding our assortment of wide-width shoes, and today, it makes up 30 percent of our entire women’s shoe department.”
In January 2018, Target founded Universal Thread—one of the in-house brands that will also be providing the new wide-width footwear—to launch a size-inclusive denim line. At the time, Target executive vice president and CMO, Mark Tritton, said that Target was focusing on a category that had “fewer options in the marketplace.” Alongside Universal Thread, A New Day will also provide Target’s wide-width styles.
“We want our guests to know they can count on Target for a wide range of sizes and styles, from swimwear and intimates to apparel and shoes, so they can look and feel their very best,” Jill Sando, Target’s senior VP and general merchandise manager for apparel and accessories and home, said. “In shoes, we’ve recently expanded our assortment to include hundreds of wide-width shoe options to ensure all guests can find the perfect shoes that fit amazing and complete their look.”
Some of the new styles for the new collection include wide-width versions of mid-heel platform pumps, pointed-toe heel pumps and a leopard-print microsuede block-heel mule.
Target has made more than a few plays to expand its customer base in recent months. Two weeks ago, the retailer revealed that it would be expanding its one-day shipping capabilities to 47 states after running several successful trial programs.