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These Sneaker Brands Dominated Back-to-School Sales, NPD Says

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For most students, going back to school means a brand new pair of sneakers—and the brands they choose can offer some great insight into the mindshare today’s sneaker giants command. According to the NPD Group’s Retail Tracking Service at the halfway point of a 13-week back-to-school season, which started July 7 and ends the last…

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