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These Sneaker Brands Dominated Back-to-School Sales, NPD Says

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

For most students, going back to school means a brand new pair of sneakers—and the brands they choose can offer some great insight into the mindshare today’s sneaker giants command. According to the NPD Group’s Retail Tracking Service at the halfway point of a 13-week back-to-school season, which started July 7 and ends the last…

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