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BCG: Most Luxury Shoppers Want Omnichannel Experiences

Age is nothing but a number when it comes to omnichannel interactions.

A report published Thursday by the Boston Consulting Group (BCG), titled “Digital or Die: The Choice for Luxury Brands,” found that more than 85 percent of millennials as well as 75 percent of Baby Boomers and older people who buy luxury brands want omnichannel options, including e-commerce, social sharing and digital in-store experiences.

Read more at Sourcing Journal.

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