Ugg wants to be more accessible during this year’s back-to-school and holiday shopping seasons. The Deckers Brands-owned company announced the opening of two pop-up stores in Boston and Elizabeth, NJ featuring Infinite Ugg, the brand’s seamless online integration that offers consumers an “endless aisle” of styles not found in stores.
The Boston pop-up, open now, is located in the heart of the city at Faneuil Hall. The 1,764-square-foot store is near a permanent Ugg brand location on Newbury Street and the Ugg Outlet at the Wrentham Village Premium Outlets. The 1,429-square-foot store in Elizabeth, NJ will open on September 3, saving New Jersey residents a trip to Ugg’s four locations in Manhattan.
Each store will offer 500-550 SKUs across footwear, loungewear, handbags and accessories. The pop-ups will stay open through early 2016.