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Ugg Reveals a New Concept for Future Flagships

Ugg is ready for the world. As part of a brand re-launch, the footwear giant unveiled a new Disney flagship. The store, located in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Fla. features a unique retail design that celebrates the brand’s heritage while revealing its vision for the future.

This future includes several several new flagship stores as the boot brand eyes expansion globally. New flagship stores in Shanghai, Tokyo and New York City are all expected to open their doors by the end of the year, the brand said in a statement.

“Our new retail environment is the pinnacle Ugg brand experience. It honors our history, celebrates the present and offers a glimpse into our exciting future,” said Stefano Caroti, president of omni-channel for Deckers Brands. “As a physical expression of the Ugg life, visitors are transported directly into the comfort of the casual California lifestyle, the home of Ugg.”

The 2,828-square-foot retail space is located in Disney Springs’ new Town Center neighborhood, which boasts Spanish “revival” style architecture inspired by the history of explorers who landed in Florida centuries ago. The store, designed in partnership with Checkland Kindleysides of the U.K., comes to life through a soft-focus color palette that showcases the brand’s Southern California roots via natural warmth. To contrast, previous Ugg stores have been designed with warmth and coziness in mind with lush natural fixtures and flooring.

The new space has dedicated areas for men’s, women’s, kid’s and lifestyle including loungewear, handbags, accessories and home goods.

“Our new store concept is more than a place where boots are sold. It’s an environment where the brand lives,” said Anders Bergstrom, Ugg director of insights and design strategy. “Our intention is to give every guest who visits our store the opportunity to experience the complete Ugg lifestyle firsthand.”

To celebrate the grand opening of the new Disney Springs location, a limited-edition Ugg Classic Short Boot will feature Swarovski elements inspired by some of Disney’s most beloved characters – Mickey Mouse, Minnie Mouse and Tinkerbell.

Starting at $395, the collection will be available exclusively at the Ugg location at Disney Springs and through Ugg’s website while supplies last.

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