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Under Armour Launches ‘The Armoury’ at Champs Sports

Champs Sports, the mall-based athletic retailer, is collaborating with Under Armour on The Armoury, a store-within-a-store. The concept will begin to roll out later this month near Under Armour’s Baltimore headquarters at The Mall in Columbia in Columbia, Md.

The store will feature Under Armour’s latest offerings in footwear, apparel and accessories, and will also host exclusive Under Armour products and athlete appearances.

In a release, Bryon Milburn, president and CEO at Champs Sports, said, “Under Armour has earned a loyal and dedicated following among our customers over the last decade, so we are very excited to collaborate through this innovative retail offering.”

“This is a pinnacle collaboration for Under Armour as we unveil our newest retail presence with Champs Sports,” said Matt Mirchin, president, North America, Under Armour. “The Armoury at Champs Sports will deliver a unique and fully immersive Under Armour experience for consumers and brand fans that will continue to drive our mission to make all athletes better, while providing access to the latest and most innovative UA gear.”