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Why Wolverine Bought Sweaty Betty: ‘They Have Ski, They Have Swim, They Have Biking’

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Wolverine Worldwide is no longer just a footwear company. The owner of Merrell, Saucony and Sperry has acquired women’s activewear and lifestyle brand Sweaty Betty for approximately $410 million. As the footwear giant seeks to reach $500 million in e-commerce sales this year, Sweaty Betty certainly complements these direct-to-consumer ambitions. Digital sales comprise 70 percent…

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