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Wolverine’s Next Innovation Move: Customer-Driven Assortment Optimization

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In an age when consumer demands shift at the drop of a hat, customer feedback has become vital in determining how to predict shopper desires, especially for businesses with a diverse set of brands and products. Wolverine Worldwide, which owns and operates 12 footwear brands including Merrell, Sperry, Hush Puppies, Saucony, Wolverine and Keds, is…

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