Brooks Running Company has officially opened the doors of a new 400,000-square-foot distribution center in Whitestown, Ind. to better serve its customers in the eastern U.S. and improve its carbon footprint.
Based in Seattle, Brooks is moving the bulk of its distribution capabilities to the Midwest from Sumner, Wash. in an effort to shorten delivery times, acknowledging that “60 percent of the U.S. population [lives] east of the Mississippi River.”
Brooks also said that most of its orders are shipped to the east of the continent and that the majority of customers can now expect delivery within three days when using ground shipping.
“Opening our new distribution center is an exciting and crucial step on our journey to become the No. 1 choice for all who run,” Jim Weber, CEO of Brooks Running Company, said. “We don’t want anything to get in the way of a great run, and that includes excessive wait times for new gear. Our team has thoughtfully created a center that streamlines this part of our supply chain, benefitting our retail partners, runners and the environment.”
Whitestown, a town of just over 8,000, is located in central Indiana and is one of the fastest-growing towns in the state. Over the past seven years, its population has more than doubled, according to population estimates from the U.S. Census Bureau. Brooks said Whitestown, a target for post-recession development, will gain roughly 130 new jobs from distribution center’s opening.
Brooks also said that the center’s “state-of-the-art systems and automation” will help to improve the brand’s order accuracy and improve the flow of inventory into and out of the center. However, Brooks also touted the facility’s technological advantage as a way to reduce its carbon footprint. The brand said that the design of the new building and its closer proximity to more runners will end up reducing carbon emissions by approximately 50 percent compared to the facility in Washington.
With a major investment in its distribution capabilities, Brooks will join Zappos, H&M, Walmart and others in the race to faster shipping and improved customer service as brands and retailers work to catch up the standard set by Amazon—even as the industry leader transitions to one-day shipping for its Prime members.