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Why China’s ‘Sneaker City’ Is Making Face Masks Instead of Footwear

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The rise of the coronavirus epidemic has sent shockwaves through both the Chinese and global economy—but the story behind how China’s “sneaker city” came to produce around one million face masks a day in just 10 days shows how suppliers have come together to fight back against the outbreak. The city of Putian in China’s…

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