Sarah Jessica Parker and business partner George Malkemus worked the sales floor at Bloomingdale’s flagship in New York City on Tuesday.
The duo dished out style advice and helped customers (and fans) find their perfect SJP by Sarah Jessica Parker shoe. Parker signed shoes purchased during the two-hour event with her signature heart and initials.
Popular styles at the shopping event included the Rampling color block pointed toe pumps, the Fawn metallic pointed toe pumps in blue and the Dame pointed toe Mary Jane pumps.
One of the best-selling styles, the Tartt metallic Mary Jane mid heel pumps almost didn’t make it onto the sales floor, according to a Bloomingdale’s buyer. The shoe was a late addition to Bloomingdale’s assortment after requests poured in from consumers who saw Parker sporting the shoe at other events. Parker told Vamp that the style has become an “important shoe for the line.”