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Concepts Debuts “City Rivalry Pack” with W Hotels & Resorts

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As part of their yearlong celebration in honor of their 20th anniversary, Cambridge, Mass. and New York City-based sneaker boutique Concepts is releasing a new collaborative sneaker pack through W Hotels & Resorts.

Paying homage to both its east coast roots, the new “City Rivalry” pack, a collaboration with New Balance, arrives just in time for baseball season, playing up the rivalry between Boston and New York with two exclusive styles for each city.

For the release, Concepts has teamed up with the W Hotels & Resorts in Boston and New York City, to create unique hotel packages which include being amongst the first to own both models before they’re are available to the public, as well as having full access to that city’s official release party and more. Details on the packages and when to book can be found on the W Hotel Boston and Times Square websites respectively.

For those who can’t make it to the W, each city’s sneaker will also launch exclusively in their respective Concepts store. April 9 at 10 a.m. in New York City and April 11 at 10 a.m. in Massachusetts. The New York version will be available online starting April 9 beginning at noon EST, while the Boston version will be available online starting April 16 at noon EST.

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