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Vibram Becomes Official Footwear Partner of Vail Resorts

High-performance rubber sole producer Vibram has announced a new partnership with Vail Resorts Inc., the global ski resort chain.

Serving as Vail’s official footwear partner for 2016, Vibram will collaborate with Vail Resorts to offer its guests exclusive access to Vibram-branded products as well as Vibram partner products. Vail Resorts guests and mountain enthusiasts will have opportunities to test the latest styles and technology from Vibram brands.

“Vibram strives to deliver the highest quality products on the market”, said Michael Gionfriddo, president and CEO of Vibram USA. “Our heritage dates back to 1937, when we revolutionized outsoles for mountaineers. Today, we have a great opportunity to forge an innovative partnership with Vail Resorts, creating products to complement the experience at their iconic mountains.”

As part of the agreement, Vibram will offer exclusive programs at Vail Resorts properties and become a key marketing partner at unique promotions and signature events of Vail Resorts including: Snow Daze (Vail), Spring Fever (Breckenridge), Spring Gruv (Park City) and others.

“We’re very excited to partner with Vibram and will continually look for ways to enhance the guest experience and add value for everyone who visits our resorts,” said Chad Dyer, vice president in marketing at Vail Resorts.