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New Balance’s Running Shoe with 3-D Printed Midsoles Will Cost You $400

New Balance announced last year that it was working with 3D Systems on a running shoe that would feature a 3-D printed midsole, and for 44 lucky individuals the time to buy is finally almost here.

Launching Friday on the company’s website, the Zante Generate utilizes the company’s newly-developed laser-sintering powder, DuraForm TPU Elastomer, which New Balance claims allows for significant advancements in the performance of printed parts for running shoes. Using selective laser sintering (SLS) technology, an intricate honeycomb midsole structure is cut using a laser, allowing for increased flexibility, strength, weight and durability in the midsole.

“New Balance is at the forefront of 3-D printing and has been utilizing this exciting and innovative technology to customize product for our athletes for a number of years,” said New Balance President and CEO Robert DeMartini. “Our unique position as both a manufacturer and retailer allows us to bring the world’s first 3D printed running midsole to market. The Zante Generate demonstrates the strength of New Balance design and innovation and will allow consumers to own a piece of running technology history.”

The Zante Generate will be limited to only 44 pairs as a nod to New Balance owner and chairman Jim Davis, who purchased the company 44 years ago on Patriot’s Day in 1972. Each of the 44 pairs will retail for $400 and will be sold online, as well as in the New Balance Experience Store on Boylston Street in Boston.