“From a design point of view, each of the designers has a very unique background and personality. Our theory is that when you mix diverse creative talents you realize some magic,” said Andy Caine, Nike footwear director.
Caine selected each of the 14 participants based on skill sets. The group, which included men’s and women’s mainline footwear designers, colorists and material specialists, came together at Nike’s London BRS studio and worked exclusively on the redesigns during the two week schedule.
The design collective based the experimental designs on five personas—explorer, lover, sage, rebel and jester—and introduced several firsts for Nike.
The collection features the tallest stacked height ever on the Air Force 1, the first Air Force 1 mule and an Air Force 1 designed with corset lacing.
The shoes came together with a muted color palette. “We soon realized that the silhouette had to be the headliner. Color and materials had to be complimentary and boldly wearable. So we looked at different blockings and different details that we could accentuate,” said Georgina James, Nike senior footwear creative director.
The collection will be released on Feb. 7.