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Cole Haan Release Studio-to-Street Collection

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Cole Haan is keeping pace with its on-the-go consumers by launching StudioGrand, a new line of women’s minimalist footwear, outerwear and accessories.

The footwear collection highlights the StudioGrand Pack & Go Trainer with lightweight Grand.OS Energy Foam. In addition, the collection also includes a floral embossed StudioGrand sneaker, a packable ballet flat accompanied with a zipper shoe bag for travel and a breathable StudioGrand knit trainer. Footwear retails for $170-$250.

Cole Haan introduced StudioGrand this week with a marketing campaign featuring principal dancer Sara Mearns of the New York City Ballet. The campaign focus on effortless style from studio to street, highlighting the line’s outerwear collection made in collaboration with outdoor clothing and equipment maker, Mountain Hardware. Styles include a packable parka, a waterproof bomber and sweater made with reclaimed wool.

“StudioGrand was born out of a need for style and substance in and out of the studio. We have collaborated with extraordinary women, like Sara Mearns, who demand more out of their feet than anyone, to create a collection for the multi-faceted woman constantly moving between the various studios of her life,” said David Maddocks, Cole Haan chief marketing officer and general manager of business development, in a statement.

The StudioGrand collection is available now on ColeHaan.com and in U.S. and international stores.

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