The truth is in the numbers. Nordstrom’s sales for Ivanka Trump’s brand dropped 32 percent during fiscal year 2016, with declines taking a more dramatic turn leading up to the presidential election, according to internal data obtained by the Wall Street Journal.
Contrary to the president’s tweets declaring the unfair treatment of his daughter’s brand, numbers supporting Nordstrom’s claims of declining sales leading to the ultimate drop of the Ivanka Trump brand show a different story.
While the #GrabYourWallet movement continues in full force, taking credit for the removal of Trump’s brand from stores like Neiman Marcus and Nordstrom, Ivanka Trump footwear and apparel sales dove more than 70 percent in October, compared to the same time the year before.
Despite the first daughter stepping down from her role with her eponymous label, people remain adamant in boycotting the brand.
The myriad of Ivanka Trump drama comes amidst her father’s first 100 days of office—adding more pressure to succeed for the already high-profile brand. KellyAnn Conway, a top aid to the president, urged people to “go buy Ivanka’s stuff” Thursday, causing many from both sides of the aisle to bring up ethics violation allegations. Democrat and Republican officials on the House Oversight Committee relayed their concerns over Conway’s promotion of Ivanka Trump’s brand. The White House aide has received a “counseling” on the matter.