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Cat Footwear Brings Vibram’s Arctic Grip to NYFW

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Cat Footwear brought fashion and function to New York Fashion Week by providing rugged footwear designed for ICB’s Fall ’17 presentation.

With the theme “Glacial Summit,” the New York-based women’s ready-to-wear brand paired satin, silk, plush mohair and techy outerwear with Cat’s waterproof work boots, the Echo and Casebolt. Models also wore the Stiction equipped with Vibram’s Arctic Grip technology.

The show serves as a perfect tie in to the global kick-off of Cat Footwear’s new brand statement, “We Power The Bold,” and the upcoming Fall ’17 consumer campaign for “Go Boldly.” This new mantra encourages ordinary people to go out and accomplish extraordinary things.

“Being bold has always been at the brand’s core, thanks to the innovation, determination, and power that define Caterpillar Inc.s’ world shaping equipment,” says Dani Zizak, Cat Footwear chief marketing officer. “Like ICB, our consumer is an earthmover who shares the same core values: powered by determination, these innovators and leaders can overcome any barrier by going boldly.”

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