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The Look: Wine O’Clock

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Millennials’ reputation for being whinny hasn’t been scientifically proven, but their love for wine is fact.

In a 2016 survey, The Wine Market Council reported that 42 percent of all wine sold in the U.S. is purchased by millennials, more than any other living generation. Let’s hope their taste for wine extends to the merlot footwear trending for fall.

Men’s and women’s brands are revisiting the classic autumn color, bringing new life to the color through velvet, suede, metallics and versatile day-to-night silhouettes.

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