It seems like L.L. Bean has cornered the market on winter footwear. Its perennially popular duck shoe, known as the Bean boot, has sold out for several years running, and has become a must-have for fashion folks. In September, the Portland Press Herald reported the company is increasing its production of boots by 20% this year to 600,000 pairs, “in hopes of topping last year’s record sales of 500,000 pairs.”
While the so-called normcore trend that first buoyed the boot’s appeal has ebbed, Bean introduced new colorways for 2016. That’s helping the company keep its core boot fresh while not straying too far from the comfortable shape that made the boot a mainstay for hunters and fishermen for years before the fashion crowd found it.
Read more at Retail Dive.