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AAFA to Donate One Million Socks to Homeless and Poor

The American Apparel & Footwear Association (AAFA) has teamed up with nonprofit charity K.I.D.S./Fashion Delivers to supply one million pairs of socks to the nation’s homeless and poor.

In honor of World Homeless Day, which will be observed on Oct. 10, AAFA and K.I.D.S./Fashion Delivers will distribute socks at shelters throughout the country for individuals without a home or access to clean, new clothing. Donations will begin on Oct. 10 and will continue for the next 12 months.

“AAFA is always enthusiastic to take on a unique opportunity,” said Rick Helfenbein, AAFA president and CEO. “When our legwear members challenged us to help raise one million pairs of socks for the homeless, the stakes were high but the potential impact even greater. Thinking that a warm pair of socks can make a difference with every person that we touch, AAFA is working hard to help make this program a huge success.”

Recognizing the ability for the legwear industry to make a significant impact by collectively donating overstock and samples, Isaac Ash, president and CEO of United Legwear & Apparel Co. challenged industry colleagues to donate more than what they might normally allocate for charities.

“We all have so much to give, and pooling resources will get more product to people,” said Ash. “It can also call attention to these often-forgotten populations as weather becomes colder.”