Musician, actress and shoe designer Zendaya has joined the ad campaign promoting QVC’s FFANY Shoes On Sale.
The 23rd annual presentation of QVC’s FFANY Shoes on Sale is scheduled to air on Oct. 20 from 6–9 PM (EST). Audience members watching at home will be able to purchase 170 different styles of shoes offered at half of the manufacturer’s suggested retail price.
The proceeds go toward breast cancer research and education at institutions like The Abramson Cancer Center at the University of Pennsylvania, The Breast Cancer Research Foundation, The University of Pittsburgh Cancer Institute and many more. Through the years, the sale has generated over $50 million for breast cancer research.
“Like most women, I love a great pair of shoes, and I especially love scoring a great deal,” said Zendaya. “Being a part of QVC Presents ‘FFANY Shoes on Sale’ allows me to share my passion for shoes with my fans while also demonstrating how fun it can be to contribute to such a worthwhile cause.”
“Each year, we look forward to collaborating with the Fashion Footwear Association of New York and providing our customers with a unique shopping experience that not only celebrates the joy of discovery but also the joy of giving back by standing as one against a disease that affects many,” said Mike George, QVC CEO and president. “It is an honor to have Zendaya’s support this year and we have no doubt that her captivating spirit will endear her to viewers across the country.”