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Adidas Debuts New Athletics Category at New York Event

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Adidas continues to dominate the activewear market with new merchandise.

The German sports brand on Wednesday launched Adidas Athletics, its newest category comprising trendy and functional activewear that bridges the gap between on-field performance and personal style. A mix of influencers attended the line’s launch event in New York City this week, including professional athletes and musicians.

Read more at Sourcing Journal.

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