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Adidas Debuts New Athletics Category at New York Event

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

Adidas continues to dominate the activewear market with new merchandise.

The German sports brand on Wednesday launched Adidas Athletics, its newest category comprising trendy and functional activewear that bridges the gap between on-field performance and personal style. A mix of influencers attended the line’s launch event in New York City this week, including professional athletes and musicians.

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