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Adidas Debuts New Athletics Category at New York Event

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Adidas continues to dominate the activewear market with new merchandise.

The German sports brand on Wednesday launched Adidas Athletics, its newest category comprising trendy and functional activewear that bridges the gap between on-field performance and personal style. A mix of influencers attended the line’s launch event in New York City this week, including professional athletes and musicians.

Read more at Sourcing Journal.

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