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Adidas Debuts Special Edition Snoop Cleats

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Adidas teams up with Snoop Dogg to debut the 2017 Adizero 5-star 6.0 Snoop cleat.

The money-themed, special-edition shoes take a cue from Snoop Dogg’s dress shoes, featuring white gator-like material, and gold cleats—also a nod to the rapper’s white and gold jewelry collection.

Snoop Dogg’s involvement in football comes from the Snoop Youth Football League (SYFL) which gives L.A.-based kids the opportunity to learn life skills. Snoop Dogg wrote a note that reflects the mantra of SYFL, which is featured inside every shoe box of the Adizero 5-star 6.0 Snoop cleat.

“Some of my main passions are music, fashion, football and helping the next generation of kids for the future,” said Snoop Dogg. “Working with Adidas Football to design a cleat that blends all these elements was a no-brainer and our new cleats showcase how we’re evolving the cleat game and truly fusing sports and culture.”

Adding to the fusion of sports and culture, Snoop Dogg helped design a custom lace jewel, inspired by luxury car hood ornaments, as well as adding gold flecks on the shoelaces to match the gold cleats.

The cleats feature the words “Suited” on one shoe and “Booted” on the other, along with Snoop Dogg’s lyrics on the sockliner.

The shoe drops Tuesday and retails for $120 online.

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