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Adidas Streamlines China Trade Activities with Amber Road

Adidas Greater China is in growth mode and making the proper preparations.

The apparel and footwear company announced Monday that it has tapped Amber Road, the provider of cloud-based global trade management (GTM) solutions, to help automate and centralize its trade activities.

Adidas is implementing Amber Road’s China Trade Management (CTM) solution, designed to help reduce manual-based operations, minimize clearance delays and compliance risks, and respond to regulatory changes quickly.

That swift response time is crucial to Adidas Group’s plan to bolster its retail sales network to 12,000 outlets in China by 2020. Much of the growth is anticipated for smaller cities.

“Adidas will be leveraging many functions of Amber Road’s CTM solution to manage this growth opportunity,” said Kae-Por Chang, Amber Road China managing director. “Amber Road’s CTM InSight function will equip the Adidas China team with self-compliance capabilities, which helps them conduct comprehensive and regular internal audits to proactively identify and resolve non-compliance issues with agencies in a timely fashion.”