Adidas Neo is launching its new innovative Cloudfoam sneakers with the help of YouTubers Amanda Steele and Marcus Butler.
Offering soft cushioning and lightweight support, the new Cloudfoam shoes are being unveiled through a new campaign with the YouTube stars, which encourages people to “Step In” to what they’re most passionate about.
“The new Adidas Neo Cloudfoam shoes are perfect for me to wear every day,” said Butler. “They suit my casual style and the extra comfort means that I can keep going all day long, even on the busiest days like when I was dashing around London. I had so much fun making my video and now I want to see what my followers love to do too!”
Meanwhile renowned fashion and beauty vlogger Amanda Steele made the most of her native hometown of L.A by stepping in to style and creating a lookbook of her favorite spring looks for her YouTube channel, whilst wearing her new Cloudfoam sneakers.
“I love fashion so I choose sneakers which suit my style,” she said. “Not only do the adidas neo Cloudfoam sneakers look great with my favourite outfits but the added cushioning means that I can be super comfortable all day. They are the perfect addition to my Spring wardrobe.”
Adidas Neo will also surprise some people who join in the #cloudfoam Step In movement online with a chance to meet YouTube star Marcus Butler. To join the campaign, Neo fans should share photos on Instagram, Facebook and Twitter of their own “Step In” moments using the hashtag #cloudfoam.