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Adidas Gaining Ground on Nike, Data Shows

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Though Nike remains the largest name in footwear, a recent surge in popularity has pulled Adidas ahead in U.S. consumers’ hearts. The 71-year-old German giant ranked as U.S. consumers’ No. 1 favorite athletic shoe brand in Morgan Stanley’s 2021 AlphaWise Survey. Nike, down seven points from 2020, took second place. According to the investment bank’s…

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