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Adidas Gaining Ground on Nike, Data Shows

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Though Nike remains the largest name in footwear, a recent surge in popularity has pulled Adidas ahead in U.S. consumers’ hearts. The 71-year-old German giant ranked as U.S. consumers’ No. 1 favorite athletic shoe brand in Morgan Stanley’s 2021 AlphaWise Survey. Nike, down seven points from 2020, took second place. According to the investment bank’s…

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