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Adidas Originals Looks to the Future with Urban Outfitters Collection

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Adidas Originals and Urban Outfitters have unveiled a new collaboration entitled “We the Future,” featuring 19 up-and-coming creative minds.

Shot by Petra Collins, the campaign features activists, writers, designers, stylists, artists, photographers, musicians, dancers and illustrators—each an aspiring creative working to craft their own “future.”

The campaign will live across social and web platforms, with “confessional-style” Snapchats from the cast, video interviews, and blog features for every creative.

The Adidas Originals + UO collection launched Aug. 1 and is available online and in select Urban Outfitters stores. To celebrate the line’s launch, Urban Outfitters and Adidas will host an exclusive launch party with the cast on Aug. 25 in Los Angeles.

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