Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Adidas Originals Looks to the Future with Urban Outfitters Collection

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Adidas Originals and Urban Outfitters have unveiled a new collaboration entitled “We the Future,” featuring 19 up-and-coming creative minds.

Shot by Petra Collins, the campaign features activists, writers, designers, stylists, artists, photographers, musicians, dancers and illustrators—each an aspiring creative working to craft their own “future.”

The campaign will live across social and web platforms, with “confessional-style” Snapchats from the cast, video interviews, and blog features for every creative.

The Adidas Originals + UO collection launched Aug. 1 and is available online and in select Urban Outfitters stores. To celebrate the line’s launch, Urban Outfitters and Adidas will host an exclusive launch party with the cast on Aug. 25 in Los Angeles.

Related Articles

More from our brands