Adidas Outdoor has found its stride in trail running footwear. The athletic-meets-outdoors brand reported that pre-order sales for trail running footwear for Spring ’17 increased more than 62 percent from last year.
Going into the spring season, Adidas Outdoor designers focused on faster and lighter footwear designs with premium components, including Boost energy return foam, Continental rubber and Gore-Tex waterproof membranes.
In a press release, Adidas Outdoor Managing Director Greg Thomsen said the market place had had to evolve to meet the demand of “ultra runners.” He added, “Our designers are relentlessly focused on creating new products that enable today’s outdoor athletes to go farther faster and to live without limits. We continue to push the boundaries of design technology to support the dreams of every level of trail runner and outdoor athlete.”
Building on this momentum, Adidas Outdoor is stepping up its presence at running and biking events. The brand will be a presenting sponsor for the first time at the third annual Grand Traverse Mountain Run & Bike, Sept. 3-4, 2016 in Aspen, Colo. Earlier this month, Adidas Outdoor was the title sponsor for the Aspen Backcountry Marathon and Half Marathon in Aspen, Colo.