The limited edition Iconic by Adidas x Parley running shoe is the world’s first sneaker to use recycled ocean plastic in its construction. The shoe upper is made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives, and is put together using Adidas Tailored Fibre Technology, a new manufacturing technique that allows for unique footwear designs.
“This Adidas x Parley running shoe is already iconic,” said Eric Liedtke, Adidas Group executive board member. “It’s a shoe for game changers. We can’t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.”
In the second half of 2016, one of Adidas’ top footwear franchises will integrate Parley Ocean Plastic – the first commercial footwear product drop by Adidas and Parley for the Oceans.
“So much work has happened behind the scenes since we launched our partnership with Adidas. We are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to”, said Cyrill Gutsch, Parley for the Oceans founder.
Adidas is forgoing usual drop tactics and instead will be gifting 50 limited pairs to those who pledge their support for Parley’s Ocean Plastic Program through an Instagram contest. People will be asked to create a video and show how they pledge to avoid single use plastic items and support Parley’s Ocean Plastic Program. The competition will close on July 31, 2016.