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Adidas Pleased With Q1 Performance, Outlook Positive for Year Ahead

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Adidas Group isn’t sweating the surge of activewear brands entering the market.

The Herzogenaurach, Germany-based athletic apparel and footwear giant posted preliminary results Wednesday that revealed group revenues rose 22 percent on a constant currency basis, or 17 percent in euro terms, to 4.8 billion euros (or $5.4 billion) in the first quarter of 2016.

Read more at Sourcing Journal.

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