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Aetrex Primes Itself for Global Expansion

Aetrex added its 16th international distributor to further expand the reach of its technology and orthotics.

The company tapped Gerimais, a vertically-integrated company that manages small retail, wholesale and private label distribution in Portugal. In total, Aetrex is distributed in 37 countries.

Aetrex’s roster of distributors grew two-fold in 2016, a surge that included successful appointments in both South Africa and Taiwan. The company has its sights on up to seven new appointments of distribution partners. Aetrex is currently exploring growth opportunities in the Middle East, South-East Asia, China, Korea, Latin America, Ireland and Switzerland.

The company is focused on growth opportunities in 2017. In March, Aetrex purchased SOLS, a medical and consumer grade 3D printed orthotics and software company. In June, after more than two years of research and development, it will introduce Albert, a proprietary 3D foot-scanning device, to retailers worldwide. The technology gives customers a 3D digital analysis of the foot, providing an accurate read in size, pressure and arch type.

“Aetrex is experiencing healthy and deliberate growth globally that can be attributed to its alignment with the right strategic partners, and overall awareness for the wellness movement where Aetrex has spent seven decades building a ubiquitous position,” said Peter Malkin, Aetrex vice president of international business development.