Canadian footwear and accessories chain Aldo is taking on the concept of movement as central to its Fall ’16 ad campaign.
Shot by top fashion photographer Mikael Jansson and stylist Alex White, #ALDOMOVESME translates movements through collage, highlighting the shoe as central to an active lifestyle, and style as an expression of personality.
The campaign will live across all brand touch points including advertising, online, mobile, and in-store, as well as through the social media hashtag #ALDOMOVESME.
“The concept of movement corresponds directly with Aldo’s core philosophy: to inspire and move forward”, said Aldo Chief Marketing Officer Erwin Hinteregger. “Our job is to delight and move our consumer–we believe the fall campaign will do just that. This new visual look and feel signals our focus on remaining lock-step with our consumers’ needs and desires. When you layer this creative direction with the brand’s innovative digital approach in store and on mobile, we deepen our connection with the consumer.”