Aldo is joining forces with global advocacy organization Global Citizen to support worldwide education.
On Tuesday, the footwear retailer launched special edition collection of Mx. sneakers. Aldo is working with Global Citizen to donate 100 percent of the shoe’s net proceeds to help children in poor countries receive education.
The genderless athleisure silhouette is available in gray mix, deep red and black on black colorways in Aldo stores and Aldo.com and retails for $90.
“It was crucial for us to find an organization that would not only reflect our founder’s vision and philosophy in the most genuine way, but also inspire and mobilize our customer,” said Daianara Grullon Amalfitano, Aldo senior vice president. “After successfully launching our genderless sneaker last summer, we sought to further celebrate the intention and values behind its creation.”
The collaboration is part of Global Citizen’s “Give Back, More Forward” campaign, which aims to fill funding gaps in global education, including supporting the Global Partnership for Education (GPE) to achieve its 2018 replenishment goal of $3,1 billion. The financial support will impact hundreds of million children and youth across 89 countries.
Through its partnership with Aldo, Global Citizen will also continue to call on world leaders, businesses and multilateral institutions to support the GPE “Education Cannot Wait” fund. This will ensure that 75 million children and youth in danger of, or already missing out on their education, can have the resources they need to access this basic human right.
“We are delighted to have the support of the Aldo Group in our campaigning for a quality education for every child. Aldo has historically been a leader on social issues and we feel this partnership truly has the power to inspire thousands around the world to become active Global Citizens,” said Stephen Brown, Global Citizen senior director of global partnerships.