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Alexander Wang Drops Surprise Adidas Collaboration

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Alexander Wang confirmed months of speculation Saturday evening with the surprise launch of his Adidas capsule collection at New York Fashion Week.

The Adidas collaboration was revealed immediately following the debut of the designer’s Spring ’17 collection. A mysterious video played to the star-studded audience before models charged the runway decked in Adidas tracksuits and footwear.

[youtube https://www.youtube.com/watch?v=i0gtEF_8fWg?feature=oembed&showinfo=0&rel=0&modestbranding=1&controls=0&w=500&h=281]

More than simply appearing disruptive, the collection was revealed to be part of a see now, buy now strategy, and was immediately available for purchase the following day at three pop-up locations throughout Manhattan. A truck loaded with Adidas by Alexander Wang goodies stopped by Canal Street and Mercer Street, 57th Street and 5th Avenue, and McCarren Park in Bedford, Brooklyn. The truck will also be popping up in Tokyo and London on Sept. 17.

The first drop, which represents just a small portion of the full collection set to launch next spring, included Wang-branded T-shirts, hoodies, sweatshirts, shorts, track pants, and shoes. The skate shoes feature a thick, tri-colored midsole that vaguely resembles Rihanna’s Puma creepers.

Those who were lucky enough to get their hands on the first drop were limited to purchasing just four items, and no more than one of the same item. Prices ranged from $80 for a graphic tee to $180 for the skate shoes, although resellers are already hawking items from the collection, including the shoes, for up to $400 on eBay.

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