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Americans Don’t Care About “Made in the USA”

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A year ago, 78 percent of U.S. consumers said they would rather buy an American-made product than an imported one. According to a new study, an entirely different sentiment exists today.

The Associated Press and market research firm GfK polled more than 1,000 Americans aged 18 and older Mar. 31-Apr. 1 on topics ranging from healthcare to ISIS and discovered that 71 percent said they would like to buy items made in the U.S. but high prices and limited availability prevent them from doing so.

Read more at Sourcing Journal.

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