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Under Armour CEO Attempts to Clarify Pro-Trump Sentiments Amidst Backlash

Under Armour CEO, Kevin Plank, penned an open letter to Baltimore Wednesday in the wake of backlash from perceived pro-Trump statements.

In the letter, Plank wrote that he felt the sentiments expressed in the CNBC interview that sparked an outcry from Under Armour fans and ambassadors did not accurately represent his ‘intent.’

The brand continues to face backlash over Plank’s pro-Trump statements, with brand ambassadors openly opposing the CEO’s statements.

Under Armour reported disappointing earnings in January which rattled investors. Making matters even worse, the Bloomberg reports that earlier this week a shareholder filed a class action lawsuit accusing Under Armour of misrepresenting its “growth and vitality.”

“We are always mindful of the responsibility that we have to those who choose our Brand, especially the young people who represent the bold and bright future of a diverse and inclusive America,” he wrote.

The letter touched on several hot-button topics like immigration, job creation and equality, all while emphasizing Under Armour’s positive role in Baltimore’s economy and community, as the city home to the brand’s headquarters. Plank restated Under Armour’s desire to create jobs, while attempting damage control by taking a firm stance on equal rights and diversity.

Following in the likes of Asics and Nike, Plank issued a public opposition to the travel ban. “With an anticipated new executive order on immigration set to come out, we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community,” wrote Plank.

“We will continue to stand for equality, diversity and opportunity for all. In a time of division, we aspire to be a force of unity, growth and optimism for our city and our country,” wrote Plank. “I hope we will always make Baltimore proud.”

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