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Under Armour Expands Connected Footwear Line

Under Armour announced Wednesday the latest models in its UA Record Equipped line of smart running shoes.

The new shoes are powered exclusively by MapMyRun, Under Armour’s mobile app and global digital running community. Each shoe includes new features that will arm runners not only with automatic tracking capabilities, but also with insights into their muscular fatigue prior to working out.

The latest line of UA Record Equipped footwear includes three new styles: the UA SpeedForm®Gemini 3 RE, the UA SpeedForm Velociti RE, and the UA SpeedForm Europa RE. The new models follow in the footsteps of the UA SpeedForm Gemini 2 RE, the brand’s first smart shoe, which was released earlier this year.

Footwear is a major area of growth for Under Armour, with the company reporting that it plans to more than double the number of units of Connected Footwear sold worldwide in 2017.

“Footwear is a crucial performance weapon for runners, and what we at Under Armour have placed at the forefront of our innovation pipeline,” said Kevin Haley, Under Armour president of category management. “When we looked at advanced tools used by elite athletes, it was a natural fit to integrate the cutting edge functionalities of our Connected Fitness mobile apps to uniquely enhance our newest running footwear, making those tools available to all athletes.”

The new line of UA Record Equipped running shoes retail starting at $139.99 and will be available for pre-order through Under Armour’s website starting Jan. 5.

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