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Under Armour Tries On Subscription Services with ArmourBox

Under Armour has just dived into the subscription service arena launching ArmourBox, a no-fee curated subscription box filled with the athleisure giant’s gear, including footwear, delivered right to subscribers’ doorsteps every 30, 60 or 90 days.

Upon signing up, customers are asked to give a personal profile that determines the outfits that best suit their lifestyle, goals and needs. They are then assigned an “Official Outfitter,” who handpicks four to six pieces from Under Armour’s latest collections and ships them to the subscriber free of charge.

There is a seven-day try-on period, and customers pay for the pieces they keep and return what they don’t want. As a bonus, subscribers receive a 20 percent discount if they keep everything.

Subscription services have been a lucrative and fast-growing retail sector since 2010, when beauty brand Birchbox launched. A story in Forbes magazine this past August pointed out that the number of visitors to subscription sites has grown by 800 percent since 2014. The article noted that about 37 million people visited subscription sites this past April alone, with Ipsy topping the list with more than 5 million visitors, and Blue Apron (more than 4 million), Dollar Shave Club (3 million), Home Chef (almost 3 million), and Stitch Fix (2.5 million) also topping the list.