Baltimore-based Under Armour announced last week that its new West Coast center for performance innovation in Portland, Ore. is up and running.
The brand’s decision to bring design and development under a single roof aims to “condense and accelerate” its footwear design process. The innovation hub includes a biomechanics lab and performance training center for athlete testing, providing athlete performance analytics in real-time.
Under Armour’s slow footwear sales have been a concern to investors. In August, the company announced a restructuring plan to stay competitive and speed up its footwear manufacturing capabilities.
The new 70,000-square-foot center houses about 100 employees from the design, development and innovation teams working on basketball, running, training, gold, sportstyle and outdoor footwear.
“Footwear is a key driver of our long-term growth and success,” said Peter Ruppe, Under Armour senior vice president for footwear. “We’ve established a strong foundation, and now UA PDX represents a considerable leap forward towards creating leading performance footwear designed to make athletes better.”