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Asics Goes the Extra Mile for the NYC Marathon

Asics’ new campaign invites fans to go the extra mile, but they mean it literally.

The brand has announced their new “Extra Mile” campaign, encouraging all athletes to push themselves to go the extra mile in their workout.

To start the campaign, Asics is launching the “Extra Mile Challenge” through their Runkeeper app. The challenge calls on participants to run four miles, one more mile than the Runkeeper user average. For each challenge completed until Nov. 30, Asics will donate a pair of performance running shoes to the Girls on the Run.

As the official sponsor of the 2016 TCS New York City Marathon, Asics will utilize their position to promote the brand through their new campaign.

“The TCS New York City Marathon is a truly unique and global platform within the running community,” said Roeya Vaughan, Asics America vice president of marketing in the press release. “We are thrilled to tap into the excitement and global reach of the event, and create a movement that transcends New York City and inspires people to create positive change, something core to our Asics founding principle of sound mind, sound body.”

Asics will set up treadmill stations in New York City’s Columbus Circle on Nov. 4 to continue supporting Girls on the Run. For each mile logged at the promotional treadmills, Asics will donate another pair of shoes. Additionally, the brand as pledged to donate another pair to Girls on the Run for every $100 spent on Asics products from Oct. 24-Nov. 7.