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Asics Becomes the National Footwear Partner of Girls on the Run

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Asics America Corporation is broadening its support of Girls on the Run, and has its continued commitment to the organization by becoming Girls on the Run’s national footwear partner.

“Evolving our partnership with Girls on the Run from a local level to a national level allows us the exciting opportunity to be able to inspire an even larger number of young girls who are embarking on their journey to become runners,” said Kim Bhesania, Asics America Corporation’s business director of women’s. “Asics is thrilled for the chance to have an impact on not only the girls here in Orange County, California, but on those participating in Girls on the Run programs all around the country as well”.

Asics supports Girls on the Run by providing access to affordable, high-quality footwear to Girls on the Run councils, as well as through activation at its sponsored and owned events. To kick off the partnership, Asics will be donating a portion of the proceeds from their first-annual Asics Vine Body Sole Half-Marathon and Training Weekend to Girls on the Run programs.

Additionally, the brand will invite members from the local Orange County, California council to the Asics America headquarters in Irvine to receive a new pair of running shoes and participate in activities promoting health and wellness.

“Girls on the Run is honored to continue our partnership with Asics and to provide our girls with the highest quality of footwear,” said Girls on the Run CEO Elizabeth Kunz. “We are grateful for their support in preparing girls with the skills they need to feel confident and empowered to be their best.”

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