Asics announced Tuesday the total donation of over $1.5 million worth of shoes as a result of the Asics Extra Mile.
The campaign, which took place from Oct. 17-Nov. 30, encouraged people to run a mile more than the RunKeeper app workout of three miles.
For every person that used Runkeeper and went four miles or over, those who participated in the Extra Mile activation in New York’s Columbus Circle, and shoppers who bought $100 worth of Asics items at participating retail stores, Asics donated a pair of shoes to girls youth program, Girls on the Run.
“Asics has such an amazing and authentic founding principle, and it was exciting to have the opportunity to bring that to the forefront with the Asics Extra Mile campaign,” said Roeya Vaughan, Asics America Corporation VP of marketing. “Our partnership with Girls on the Run for this movement brought our like-minded groups together to create positivity in society through sport. The fact that the movement exceeded our expectations is an exhilarating validation that people continue to be inspired by the positive impact sport can make in all our lives.”