With the Olympics right around the corner, shoe brands are inevitably beginning to unveil new running technologies. Asics announced a new lightweight running model which its betting will help leave its competitors in the dust.
The new DynaFlyte running shoe features a full-length FlyteFoam midsole, designed to be both lightweight and provide superior cushioning. Having broken the 10.5 oz barrier, DynaFlyte weighs 9.3 oz for men and 7.8 oz for women.
At the core of the DynaFlyte model is FlyteFoam, the result of about three years of development and over 300 prototypes tested at Asics Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, Asics says it is approximately 55 percent lighter than the industry standard and is Asics’ lightest midsole.
Asics sponsored a global launch event in New York City on June 14 showcasing the DynaFlyte model. Asics’ newest and youngest track and field athlete, Candace Hill, spoke about her partnership with Asics while in attendance.
“One of the reasons why I choose partnering with Asics is because they get what it means to be fast and being the fastest is the main focus for me on the track and in my training,” Hill said. “This new shoe by ASICS can unlock that potential for everyone while still feeling light and comfortable.”
The DynaFlyte model will be available for men and women at Asics online stores and select running outlets worldwide starting July 2016.