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FN Platform Buyer’s Guide: What’s Selling

Walking a show as expansive as FN PLATFORM requires a plan and a sharp eye for new styles.

VAMP asked brands before the show to share their best selling styles for Fall ’17. Here’s a look at what to expect.

Creative Recreation
Creative Recreation is betting on hybrid styles for Fall ’17. “The Desimo was designed with the city dweller in mind and is the evolution of a winterized sneakerboot. It is set on a rubber wedge cupsole, materialized in clean leathers and outdoor-inspired textiles,” said Alison Silvia, Creative Recreation coordinator, international sales. “Classic boot components like round two-tone laces and speed eyelets finish the look.”

The Original Muck Boot Company
The Arctic Ice, equipped with the latest cold weather technology from Vibram, make it the Fall ’17 hero shoe The Original Muck Boot Company. The men’s and women’s shoe, offered in tall and mid silhouettes, features a Vibram Arctic Grip outsole and Vibram Icetrek base layer to navigate through slippery and dry ice conditions. The brand is the first neoprene and rubber boot brand to offer the Vibram outsole.

Kensie Girl
Kensie Girl takes a sophisticated approach to fringe for girls. “The fringe trend is in full effect and the trend shows no signs of stopping. This tall cowgirl inspired boot is just right amount of frill the market has been asking for,” said Sammy Esquenazi, Josmo Shoes vice president.

Mixed materials and vibrant color make the Blume a success for Magritte. “This style hits all the right trends, but the biggest trend is the high-tech comfort materials used to make these gorgeous shoes comfortable, including Ortholite’s high impact athletic insoles,” said Magritte Founder Magritte Saunders.

Koalabi Australia
Retailers are gravitating toward cozy concepts like the Gertrude by Koalabi Australia, a division of J Squared Group. The boot’s colorful woven pattern adds an instant update to casual looks.

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Australia-based Rochessa has the transitional shoe look down pat with open-toe booties and mules. “These ultra-chic retro looking mules are an absolute favorite of mine, the Nubuck suede gives them a luxurious look while the fringe-trimmed front is completed by a sleek, gold bow buckle. A must-have wardrobe staple,” said Rachel McRae, Rochessa creative director.

A dash of marigold yellow will chase the clouds away. This mid-height boot by Joules is a stand-out in the British brand’s Fall ’17 line, which spans matte gray tall boots to polka dot Chelsea boots.

Nanette Lepore Girls
This ankle boot reflects the rest of Nanette Lepore Girls’ collection for Fall ’17. The brand adds a colorful and sparkly touch to chic silhouettes pulled from the women’s market.

Kennel & Schmenger
German brand Kennel & Schmenger brings glitz and glam to edgy hikers with this merlot velvet number. The brand aims to make a strong impression in the U.S. with chunky gem stone embellishments, bold silhouettes and opulent fabrications.

A dash of ruffles adds an instant update to classic Chelsea boots. The versatile style is one of Sixtyseven’s top-selling styles for Fall ’17.

The Nou Project
The Nou Project brings a new definition to the term “wearable art” with a collection of art-inspired sneakers. “We offer collectible footwear that speaks to artists, art connoisseurs and sneakerheads,” said Nour Al Tamimi, The Nou Project founder. The brand’s graphic print high-tops are a must-see.

Two small collections by Chooka are grabbing the attention of buyers. Account Executive Carrie Becker said the Versa boots are a “game changer” for its elongated back gusset that allows for an adjustable fit for larger calves. The Kingston collection offers a fresh look from Chooka with gum soles and neoprene lining.

Shellys London
Aggressive heel shapes with asymmetrical lines, like the Fatima, are making an impression with buyers, reported Mike Kerr of Shellys London. The open-toe silhouette, oversized bow, sequins and velvet upper make it a versatile shoe for fall into holiday.

Cloud Footwear
The Aline Lace is one of Cloud Footwear’s most popular styles. The 100 percent European-made shoe is lightweight and flexible and features soft wool-lining. “Besides being incredibly cozy, the wool lining means you can wear them barefoot, and the side zip makes them easy on and off,” said a brand rep.

Laura Ashley

The pom-pom trend that began last summer carries into Fall ’17 with these Laura Ashley boots. The brand zeros in on fun treatments like decorative trims, embroidery and faux fur.

MTNG is betting on a mash-up of aggressive outsoles and traditional shapes for Fall ’17. The Mustang, a 90s-inspired kiltie moccasin with a chunky heel, is one of the brand’s best-selling styles.

Rachel Shoes
Slip-on sneakers still reign supreme. Rachel Shoes is having success with whimsical styles accented with patent trim, hints of glitter and an adorable pom-pom on the vamp.